Probably more than you would initially think. You just can't afford not to focus on customer service in the world of online retail. Over and above the monetary value of your customer’s initial purchase, if happy with your service, they are likely to come back time and time again. eSellerPro seeks to maximise the value of the customer relationship from the outset, by creating a unique customer record the first time they buy from you and maintaining a comprehensive log of subsequent communication. This could include further sales, an email exchange or notes from a telephone conversation. All of this information can be accessed through the central system console, giving all of your staff the full and up to date picture of the previous dialogue exchange with the customer. Having this facility is not just good service for your customer, it makes good business sense for you too. eSellerPro allows you to see at a glance the full profile of items purchased by each customer and identify those most likely to purchase again. This allows you to focus your marketing on selling complementary offerings to them directly. Result, higher customer satisfaction ratings and more sales. Summary of functionality: Customer Communication including the ability to: create custom templates for emails, labels, invoices and any other documents that your business requires to send to a customer; record and track all customer interaction including inbound emails that are sent to you from customers; automatically generate emails to customers at specified points in the process; review all current and historic orders and case history for a customer; and capitalise on Skype for cheap VOIP communication (plans for integration with MSN Messenger and SMS text). Customer Marketing including: customer database extraction for targeted marketing; ability to create special product offerings for target customer groups. |